RSC Auxiliary Reading List::RSC Business Group, Inc.

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RSC Auxiliary Reading List

Godin, Seth and Charles Darwin. Survival is not enough: Why smart companies abandon worry and embrace change. Simon and Shuster, 2002

Heath, Chip and Dan Heath. Made to Stick: Why some ideas survive and others die. Random House, 2007

Matthews, Ryan and Watts Wacker. The Deviant's Advantage: How fringe ideas create mass markets. Crown Business, 2002

Smothermon, Ron. Winning Through Enlightenment. Context Publications, 1980

Smothermon, Ron. Transforming #1. Context Publications, 1982

Wacker, Watts and Jim Taylor. The 500 Year Delta: What Happens After What Comes Next. Collins, 1998

Wacker, Watts and Jim Taylor. The Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business. HarperCollins Publishers, 2000

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