RSC Brand Design and Implementation
Course Outline

Overview

Your name, image, color, feel and especially the experience you give your customers is crucial in determining their perception of what your company can and cannot do for them. For most businesses this process is by accident or default.

In this program you will be able to create the experience your customers will have even before you open your doors. It’s a tremendous competitive advantage that big corporations have had for years but one that is now within your reach.

Learn how to tell your customers what to expect and then deliver that and more.

In the RSC Brand Design and Implementation™ Webinar you will:

  • Learn what is a brand and its importance to business
  • Discover why designing a brand is a critical component of building a successful business
  • Formulate your brand and the brand’s offering
  • How to design an experience name that reflects your brand
  • Create the name of the experience or “tag line”
  • Invent the sensory experience of your brand
  • Experience the importance of knowing who you want to attract as your customer
  • Distinguish the anti-customer and ideal customer
  • Be managed to maintain your brand once it is created

This Webinar is ideal for:

  • Entrepreneurs
  • Starting companies
  • Heads of departments

 Course Outline