RSC Core Reading

These books represent the Core Reading that is recommended for both our clients and interns.

• Anderson, Chris. The Long Tail, The, Revised and Updated Edition: Why the future of selling business is selling less of more. Hyperion, 2007.
• Anderson, Chris. Free: The future of a Radical Price. Hyperion, 2009.
  • Listen to the Audio book for free here
  • The unabridget "audiobook" for free here
• Gerber, Michael. E-Myth Revisited. Why Most Small Businesses don’t work and what to do about it. HarperCollins, 1995.

• Kelly, Kevin. New Rules for a New Economy: 10 Radical strategies for a connected world. Penguin, 1998
  • Read it online for free
    
    
• Logan, Dave, John King and Halee Fischer-Wright. Tribal Leadership: Leveraging natural groups to build a thriving organization. Collins, 2008
  • Download the Audiobook for free here
    
    
• Rapaille, Clotaire. The Culture Code: an ingenious way to understand why people around the world buy and live as they do. Broadway Books, 2006

• Seidman, Dov. How: Why how we do everything means everything ... in business (and in life). Wiley, 2007

• 4.1: Assessment
• 4.2: Ask a Business Expert Series
• 4.3: FAQ
• 4.4: Research Reports
• 4.5: Articles

• Current page is 4.6: RSC Core Reading List

• 4.7: RSC Auxiliary Reading List
• 4.8: Endorsements
• 4.9: Partners and Affiliates
• 4.10: RSC Newsletters
• 4.11: Business Resources
• 4.13: Internship
• 4.14: Internship Application
• 4.15: Internship Webinar Schedule
• 4.19: Online Social Networking
• 4.20: Poland Expansion
• 4.21: Become a Coach